About · Sophia Muller
Oneseniormarketer.Notanagency.
I'mSophiaMuller.I'vespentmorethanadecaderunningmarketingfortechnicalandregulatedbusinesses—financialservices,fintechandB2Btechnology—acrossSouthAfricanandinternationalconsultingenvironments.
Before Mensch & Machine I built the digital marketing function at Hyperclear Tech from the ground up, and ran B2B strategy, lead generation and inbound at Outsourcery. Today I run marketing for firms that are too technical for a generalist agency and too lean for a full-time hire.
I work the way an in-house lead would: strategy, execution and the reporting that proves it worked. One person, accountable for all of it, with a short bench of trusted specialists for film, development and design.
Based in Cape Town. Working with clients in South Africa, the UK and Europe.
10+
Years senior brand and marketing
2
Specialist fields, learned properly
1
Operator, accountable
Track record
Where the decade was spent.
- 00
Hyperclear Technology
Built the digital marketing function from the ground up
Positioning, website, content engine and reporting for an automation software business selling into banks, insurers and enterprise operations teams.
- 01
Outsourcery
B2B strategy, lead generation and inbound
Demand and inbound programmes for a B2B services firm — campaign strategy, content, nurture and the reporting that showed what actually converted.
- 02
Mensch & Machine
Founder, fractional marketing lead
One senior operator running strategy, execution and systems for founders, practices and consultancies — with specialist depth in financial services, fintech and regulated B2B.
Client work in regulated sectors is largely private. See the work for what can be shown.
Ready when you are
Sendmeyoursite.Iwilltellyouwhatiswrongwithit.
No deck, no five-stage discovery sequence. One honest audit and a ranked list of what to fix first.